Client
Headspace
Role
Consumer Research
Competitive Audit
Naming
Creative execution
Challenge
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
Headspace was started with one mission: to improve the health and happiness of the world. Through science-backed meditation and mindfulness tools, Headspace helps people create life-changing habits to support their mental health and find a healthier lifestyle through their mobile app that provides meditation and mindfulness lessons to consumers around the world.
Research
We did quantitate research on the post covid affects on people's mental health and their work environments.
Findings
We found that work was one of the main stressors for the Gen- Z
Findings
There is a big shift in the work culture post pandemic, people are taking note of the affects of the burnout culture and trying to re frame the working structures
