Role
Strategic Positioning
Design
Team
SVA MPS Branding
Challenge
Peloton’s popularity peaked during the pandemic because of its unique proposition. But in 2021, uncertainty around the pandemic and a desire to return to social spaces affected Peloton’s growth and its stock price fluctuated greatly. Scandals and data breaches added to the pressure caused by maintenance and supply chain issues. We were tasked with creating a strategy that could reinvigorate the business to ensure cultural relevance in the future.
Insight
The pandemic has changed a lot in terms of how we look at our health, It has forced people to take action towards their well-being. Health has become more than a lifestyle choice for many, it has become a necessity for people to keep themselves healthy both physically and mentally. Peloton has to step up and provide their customers with not only exercise equipments but a support system to keep them healthy inside and out.
Activations
1. Media Activation
2. Physical Therapeutics
