Hellou!

I am Prachi Mevada, a New York-based Brand Strategist, Communication Designer, Illustrator and a curious creative on the journey of understanding how design and strategy  alter and influence human behaviour. If not obsessing over Branding, you can find me eating ice cream.

As a self proclaimed ice cream connoisseur, I think Mint- Chocolate chip ice cream tastes like toothpaste, and sprinkles add texture. If you don't agree, please feel free to convince me otherwise .