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I am Prachi Mevada, a New York-based Brand Strategist, Communication Designer, Illustrator and a curious creative on the journey of understanding how design and strategy  alter and influence human behaviour. If not obsessing over Branding, you can find me eating ice cream.


As a self proclaimed ice cream connoisseur, I think Mint- Chocolate chip ice cream tastes like toothpaste, and sprinkles add texture. If you don't agree, please feel free to convince me otherwise . 

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