I am Prachi Mevada, A New York based brand Strategist, communication designer, Illustrator and a Curious Creative on the journey of understanding how design and strategy can alter and influence human behaviour. If not obsessing over branding, you can find me eating ice cream.


As a self proclaimed ice cream connoisseur, I think Mint- Chocolate chip ice cream tastes like toothpaste and Sprinkles add texture. If you don't agree, please feel free to convince me otherwise .